Looking through the eyes of the consumer … A blog which showcases the importance of understanding a consumers buying behaviour.
“Subway is a healthier alternative to other fast-food restaurants” The degree to which each person agrees or disagrees with the statement above is linked to our attitudes towards the brand. A consumers attitude is a composite of an individual’s beliefs, feelings and behavioural intentions toward some object within the context of marketing (4) . A …
Continue reading "Transforming Consumers Attitudes Towards Subway"
An important question every business should be asking themselves is “What motivates a person to purchase our brand?” Motivation refers to why a person acts or behaves in a particular way (3). It is what drives people’s willingness or desire to purchase a product or service. Abraham Maslow proposed a theory of motivation based on …
Continue reading "Motivation and fast-food purchase decisions"
Have you ever found yourself bored scrolling through your facebook feed, when you casually stumble upon a light-hearted quiz on “What chocolate bar matches your personality?” or “We will tell you what popcorn you are based off your personality?” If you are anything like me, you would definitely be guilty of indulging in this type …
Consumer learning refers to the process whereby individuals acquire the purchase and consumption experience they apply to future related behaviour (4). It is considered that learning is the base of perception and is what motivates the consumers to buy a product or service (3). It is essential that marketers have a knowledge of learning theories …
Continue reading "The guide to understanding consumer learning"
Think back recently to when you’ve had an intense desire to consume a specific food. Maybe you really fancied eating that whole bag of Maltesers lurking in the pantry. You might have even felt an absolute need to buy a meatball sub (or maybe you're more of a chicken teriyaki fan?) on your lunch break. …
F45 is the latest workout trend which has become extremely popular around the nation – and yes, I’ll admit I have been swept up into the “cult” of group training. Unfortunately, I learnt the hard way that old runners just won’t cut it for this style of training. A few months after joining F45 I …
Now-a-days when you are watching an advertisement on TV or wandering down the shopping aisle, you are most likely to come across the words “natural”, “organic” and “eco-friendly” being used to describe a product. For a consumer, such as myself, who makes an effort to be environmentally responsible these words can be very appealing and …
Continue reading "What everyone ought to know about GREENWASHING"
Picture this, you’ve just come home from indulging in a major shopping spree … yes us girls are guilty of this from time to time. What is the first thing you do? The majority of us would not answer hang it up in your closet straight away. Rather we’re sending snapchats of our recent purchases to …
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